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36:47 John Rife is one of the original founding members of Florida Creatives in Orlando, and now he joins us to talk about his adventures in blogging about local food, and his experience planning the first-ever Winter Park Harvest Festival. The festival will be held in Central Park on Nov 20th, just a few days before Thanksgiving. Local farmers and tons of others will have their wares on display. You can think local, grow, learn, taste, listen and play, with a "Farm to Table" dinner at the end.